SEO For Newbies 3 Things You Should Know!
Finding a decent SEO for newbies guide can be daunting, so instead of writing an entire guide on how to help new people with web development we have put together a small newbie friendly guide on SEO.
SEO For Newbies – Were To Start!
It is bad enough being new to building websites, but it is even more daunting when you find out that you now have to optimize your website for Google, Bing and Yahoo.
But it doesn’t have to be that complicated, if you are stuck on SEO and want to get to grips with the basics. Then here is a list of 10 things you need to understand which will set you in good stead with getting traffic to your website.
#1 – Offsite SEO and Onsite SEO (The Difference!)
When you first get into any optimization of your website you will be told to have good onsite and offsite SEO. But what exactly does that mean and what are the differences?
Onsite SEO is how well optimized your website and its pages are configured. Poorly set up websites will yield bad results in the search engines. Onsite optimization ranges from many different items such as Keyword Density, the use of H1, H2 and H3 header tags. Making sure all images are optimized for loading speed and have relevant keywords for anchor text.
There are many, many different factors you will need to take into account when doing onsite SEO. The way you write your content, how paragraphs are laid out, how your URL’s are structured. To making sure your page headers and meta descriptions fit the content of the page. In a nutshell onsite SEO is all things you can control easily from your website…
Offsite SEO is a different story, we now need to double down creating media attention from different platforms. Such as Facebook, Twitter, Instagram and YouTube! This will drive not only traffic from these platforms but create back-links and signals to Google on how well your website is doing with users.
What is a backlink?
Backlinks is when another website links to your website from their website. For example, posting on Facebook or Twitter creates a link back from these sites to yours.
Why are Backlinks Important?
Google use backlinks to score how well your site will rank in the search engines. If you don’t have good relevant links back to your site then you won’t rank very well. Relevant links are backlinks that come from website that match the content of your website.
Having websites that don’t have anything in common with your website linking back to yours will yield less results in Google.
#2 The Importance of Social Media For SEO
Over 10 years ago Social Media wasn’t really a big deal in terms of SEO impact, they were just more websites to get backlinks to your website. People wasn’t overly concerned about Facebook, Twitter, Instagram and YouTube.
These days, singles from Social Media websites are key to SEO success! The more your articles or blog posts are trending on these platforms the more Google rewards. It is something you really should be focusing on when publishing your website content as Social Media is so important.
Firstly, why does Google love Social Media for SEO?
Because Social Media is a good indicator on how well people react to the content on your website, the more traffic from these websites the better. If you are using WordPress then you will already have built in Social Media links that point outwards to sites such as Google+, YouTube, Linkedin etc…
These are all tracked by Google bots, all the data on where your traffic is coming from and also where your content is being shared. This is all collected and then used to rank your website within Google.
This also helps turn your site into an “Authority Website” as the more likes and share you get the more people trust you. Becoming an authority gives your website an extra boost in ranking, posts will easily rank without getting many backlinks.
#3 Keywords Analyse – Picking The Right Words To Succeed!
Picking the correct keywords for your articles can sometimes be a daunting task, the research can be very time consuming. But keywords is what helps Google understand what your article is about and where to place in Google search.
Google needs to know exactly where to place your posts/pages within its ranking system. To do this it reads your articles and determines from the content where to place your site in the search engine.
Keywords are search terms people type into Google, each one has “X” amount of people typing these terms in Google each and every day. Some have very high traffic and some are hardly searched for. Trends also play a big factor on how many people search for particular search terms.
So when writing your article, you will want to pick a subject to write about and then do your keyword research. After your research you will have a good understanding on how much traffic the term gets in Google.
Though keyword research is another massive subject that will require its own post, well do this at a later date.
Short Tail Keywords vs Long Tail Keywords
When researching for keywords you will find that the short term keywords will always gravitate to the front of the queue. These are words such as “Make Money Online” or “Losing Weight Fast” simple and easy to search terms. But these are extremely hard to rank for, you will spends years trying to compete for such terms due to high competition…
Long Tail Keywords are not only easier to rank for but also can be more effective to getting better quality traffic to your website/pages. Terms such as “How to make money on the Internet” or “How can I lose weight around my waist” are more specific and targeted.
Again we could write an entire article on Keyword Research (Which we will!); But it is important to make sure you understand just how important it is getting this section of your SEO absolutely right. If you don’t you are then simply wasting your time and will lose tones in traffic.